Impact that goes beyond the event.

Since 2017, ESD has measured impact not only in event days, but in what sport, education, culture and solidarity set in motion over time.

2017 year founded
6th U18 edition in focus
2 flagship programs
1 host city: Ouidah

A scale you can see on the ground.

Across the editions, Ouidah Cup brings together academies from multiple territories, hosts delegations in Ouidah and draws a real public audience throughout the tournament.

Make impact readable, credible and actionable.

This page helps explain what the programs produce for young people, families, local structures and committed partners, well beyond the tournament itself.

Confidence

Visible frameworks that give young people more confidence and direction.

Visibility

A stage for academies, local actors and committed partners.

Transmission

A clear articulation between today’s youth and tomorrow’s heritage.

Each edition also extends into support for school and childhood.

Every year, at the end of the edition and before the new school term begins, ESD turns the momentum of the tournament into a concrete solidarity action for children and families.

500+ school kits

At least 500 primary pupils receive school kits before classes resume.

Visible continuity

The impact does not stop at the field. It also supports the school return and gives the edition a concrete social extension.

Donations to orphanages

ESD also brings donations to orphanages so that solidarity reaches children in the most vulnerable situations.

School kits being distributed to children in Ouidah.

School kits reach children directly.

The end of the edition extends into a concrete presence with pupils and families on site.

School kits prepared before distribution.

Bags assembled before school returns.

The support is organised upstream so it becomes useful exactly when classes begin again.

Children gathered with school bags during an ESD solidarity action.

A visible action at meaningful scale.

The distribution reaches many children and gives the tournament a tangible social continuation.